How “Galaxy Fun Zone” Doubled Dwell Time and Secondary Spend with Link

THE CHALLENGE: The “One-and-Done” Guest Cycle

Galaxy Fun Zone, a 40,000-square-foot Family Entertainment Center in Raleigh, NC, was facing a common industry hurdle: high weekend volume but low repeat visits and stagnant “dwell time.”

While their arcade and laser tag were popular, guests typically stayed for 60–90 minutes, spent their initial credits, and left. Management noticed a “dead zone” in their facility—a 1,500-square-foot mezzanine area that was underutilized and failing to generate revenue. They needed an attraction that was:

• Low Maintenance: No heavy mechanical parts or constant staffing.
• Highly Social: Encouraging groups to stay, eat, and play.
• All-Ages Friendly: Accessible enough for kids but competitive enough for “kid-ult” nights.

THE SOLUTION: Integrating Link Disc Golf

Galaxy Fun Zone partnered with Link to transform their mezzanine into a high-tech, indoor Disc Golf lounge. By installing three Link simulator bays and a dedicated social seating area, they created a “Sports Bar 2.0” environment.

Unlike traditional outdoor disc golf, Link provided:

• Gamified Experience: Arcade-style modes that turned a technical sport into an easy-to-learn “point-and-shoot” game.
• Food & Beverage Synergy: A “Bay Service” model where guests could order pizzas and pitchers directly from the Link touchscreens.
• Automated Tournaments: A weekly “Link League” that ran itself via the platform’s global leaderboard system.

THE RESULTS: Beyond the Scorecard

Within six months of installation, Galaxy Fun Zone saw a dramatic shift in their KPIs:

• 120% Increase in Dwell Time: Guests who booked Link bays stayed an average of 2.5 hours, compared to the facility-wide average of 72 minutes.
• 45% Boost in F&B Revenue: By keeping guests in a stationary “lounge” environment, the secondary spend on food and drinks outperformed the arcade floor by nearly 2:1.
• Tuesday is the New Saturday: The “Link League” nights turned their slowest night of the week into a consistent revenue driver, attracting a local community of 80+ recurring players.

THE CLIENT’S PERSPECTIVE

“We initially looked at bowling or another escape room, but the footprint and overhead were too high. Link gave us a ‘sticky’ attraction that appeals to everyone from corporate teambuilding groups to families with toddlers. It didn’t just fill a dead space; it changed the entire energy of our center.” — Marcus Chen, Owner of Galaxy Fun Zone